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Visualizing an Evolving Future: How Change Brings Opportunity

TV ADVERTISING LIVESTREAM

About the livestream

Join us Thursday, 7/18 at 2pm EST for our next episode of Simulmedia Live! Our featured guest is Matt Myers, Head of Customer Acquisition at Haven Life.

Haven Life is an online life insurance company serving primarily millennials. Matt will discuss taking the first steps to get on TV as a direct-to-consumer brand, how to target a millennial audience, how he measures attribution, and more.

Featured Guest

Matt Myers

Head of Customer Acquisition

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About Our Guest

Cody Writer

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LIVE TV ADVERTISING TRAINING COURSE

An example of a how a real brand measures attribution for their TV buys
A perspective on the relationship between attribution and optimization
 
Examples of how real brands measure attribution for their TV buys
 
 

Matt Myers is the Head of Customer Acquisition at Haven Life, a DTC InsureTech disruptor focusing on selling term life insurance in an agentless, frictionless, customer-centric way and wholly owned subsidiary of MassMutual. Matt has 10+ years of marketing experience working with both early-stage startups and large multinationals to help scale their customer acquisition marketing efforts. 

Prior to Haven Life, Matt spent 3 years leading customer acquisition at CommonBond, a leader in the student loan refinance space, helping to grow the business to over $1BN in loans issued.

What's Simulmedia Live?

Simulmedia Live is a show about premium video advertising for marketers and agencies. Featuring the media and marketing innovators who are shaping the industry, every episode of Simulmedia Live will address the trends, thought-provoking questions, and discoveries that will make all of us smarter and more effective.

Why subscribe?

  • The only way to view live episodes is by receiving an exclusive link straight to your inbox! 
  • We promise you’ll be both entertained and smarter for it - we’ve covered topics ranging from measuring attribution and overcoming fragmentation, to calculating incremental lift.

With the constant change and disruption occurring in our world, how should we think about the future, and what opportunities there will be? Joining us to share her insights on Simulmedia Live is Betsy Morgan, the Co-Founder of Magnet Companies. With an impressive media background (senior vice president at CBS News, to CEO of HuffPost), she has a knack for knowing what makes media successful. 

In Magnet Companies, Betsy helps companies maximize their reach, engagement and revenue by focusing on consumer-oriented properties at the intersection of content, community and commerce. Betsy also sits on the boards of TripAdvisor, The Skimm, Trusted Media Brands, and ChartBeat

Tune in to hear about where Betsy sees opportunity now and in the future, as well as her predictions for which changes are here to stay. 

Featured Guest

Betsy Morgan

Co-Founder of Magnet Companies

Jon has over 40 years of experience in television. Today, he is responsible for research, marketing and branded entertainment, pricing and planning and inventory control. Jon has won numerous industry awards like being named Adweek’s “Adweek 50” four times, included in Cablefax’s “Cablefax 100,” honored by Broadcasting and Cable in its cover story on the media industry’s “next wave of leaders” in 2013. 

  • First-look access to all our whitepapers, case studies, playbooks and highlight clips from the show.
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Thursday, June 25th | 2pm ET

Featured Guests

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Receive your unique access link for this livestream straight to your inbox 

  • The only way to view live episodes is by receiving an exclusive link straight to your inbox!
  • First-look access to all our whitepapers, case studies, playbooks and highlight clips from the show.
  • We promise you'll be both entertained and smarter for it - we've covered topics ranging from attribution and overcoming fragmentation.
Sign up

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  • Advice for new-to-TV advertisers who are just getting started and experienced TV advertisers that want better results
Peter Weinberg

Global Lead, The B2B Institute

Betsy Morgan

Co-Founder of Magnet Companies

Former CMO, Princess Cruises

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