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Make Every TV Ad Impression Count

Jim Nail is a principal analyst at Forrester Research serving B2C Marketing Professionals; he leads Forrester's coverage of all forms of video advertising, changing consumer media behaviors, and the post-digital transformation of marketing. In his 30-year marketing career, Jim has been at the forefront of applying new technology-enabled strategies to marketing.

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Featured Speakers

Kyle Hubert is Chief Scientist at Simulmedia, having previously served as Director of Engineering R&D and Principal Data Architect, working to bring cutting edge methodologies to TV advertising. He focuses on scalable architecture and innovative modeling for the company’s growing needs. 

How to Counteract Reach-Frequency Imbalance

Make Every TV Ad Impression Count

Here are the facts: TV viewing is down about 3% in the last year, but the ratings are down about 9%. What accounts for such a statistical gap? Simulmedia’s data scientists sought to find out. Contrary to the alarmist headlines we’ve all read, what they discovered should assuage the fears of TV networks and marketers alike. The trends they uncovered present new challenges, of course, but the good news is that those issues are easily solved with technology designed for a new era of TV advertising.  

Join Simulmedia’s Chief Data Scientist, Kyle Hubert, as he discusses his research on TV viewing trends that explain the overall ratings decline and their implications for advertisers.

You’ll also hear from guest speaker and Forrester Principal Analyst, Jim Nail, who will share Forrester's Consumer Technographics data about how these new viewing patterns disrupt marketers' traditional approach to planning and buying. He'll share his research on how new planning and buying approaches are emerging to enable marketers to meet their brand building goals.

Join Radha Subramanyam (Chief Research & Analytics Officer at CBS) and Matt Collins (SVP, Marketing at Simulmedia) as they reveal the imbalance of too little reach and too much frequency currently affecting TV advertising and explore what advertisers can do to avoid it.

You'll learn:

  • Why the reach and frequency imbalance is so prevalent
  • How reach-frequency imbalance is impacting campaign efficiency
  • What the optimal frequency is for a campaign
  • How brands can solve the reach-frequency imbalance problem
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Wednesday, April 10th  |  3pm ET, 12pm PT

RADHA SUBRAMANYAM

Chief Research & Analytics Officer | CBS

MATT COLLINS

SVP, Marketing | Simulmedia

How to Counteract Reach-Frequency Imbalance

Wednesday, April 10th  |  3pm ET, 12pm PT

We conducted a head-to-head field test to determine a winner. In this webinar, you'll:

  • Learn how audience and index-based planning work

  • See how each values impressions by network, program, and daypart

  • Discover which structure best counters fragmentation

  • Learn how technology drives better reach, efficiency, and outcomes

Why the reach and frequency imbalance is so prevalent

How reach-frequency imbalance is impacting campaign efficiency

What the optimal frequency is for a campaign

How brands can solve the reach-frequency imbalance problem

Join Radha Subramanyam (Chief Research & Analytics Officer at CBS) and Matt Collins (SVP, Marketing at Simulmedia) as they reveal the imbalance of too little reach and too much frequency currently affecting TV advertising and explore what advertisers can do to avoid it.

You'll learn:

Date & Time

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