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Future-Proofing the Modern Agency

TV ADVERTISING LIVESTREAM

About the livestream

Join us Thursday, 7/18 at 2pm EST for our next episode of Simulmedia Live! Our featured guest is Matt Myers, Head of Customer Acquisition at Haven Life.

Haven Life is an online life insurance company serving primarily millennials. Matt will discuss taking the first steps to get on TV as a direct-to-consumer brand, how to target a millennial audience, how he measures attribution, and more.

Featured Guest

Matt Myers

Head of Customer Acquisition

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About Our Guest

Cody Writer

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LIVE TV ADVERTISING TRAINING COURSE

An example of a how a real brand measures attribution for their TV buys
A perspective on the relationship between attribution and optimization
 
Examples of how real brands measure attribution for their TV buys
 
 

Matt Myers is the Head of Customer Acquisition at Haven Life, a DTC InsureTech disruptor focusing on selling term life insurance in an agentless, frictionless, customer-centric way and wholly owned subsidiary of MassMutual. Matt has 10+ years of marketing experience working with both early-stage startups and large multinationals to help scale their customer acquisition marketing efforts. 

Prior to Haven Life, Matt spent 3 years leading customer acquisition at CommonBond, a leader in the student loan refinance space, helping to grow the business to over $1BN in loans issued.

What's Simulmedia Live?

Simulmedia Live is a show about premium video advertising for marketers and agencies. Featuring the media and marketing innovators who are shaping the industry, every episode of Simulmedia Live will address the trends, thought-provoking questions, and discoveries that will make all of us smarter and more effective.

Why subscribe?

  • The only way to view live episodes is by receiving an exclusive link straight to your inbox! 
  • We promise you’ll be both entertained and smarter for it - we’ve covered topics ranging from measuring attribution and overcoming fragmentation, to calculating incremental lift.

It's never been harder to run a media agency. Audience fragmentation, intense cost pressures paired with high expectations of performance, the risk of fraud and bad actors infecting digital platforms - all quire intense agency attention.

Amid this turbulence, some agencies are thriving. Camelot Strategic Marketing & Media is one of them. Sam Bloom and Ben Cooper of Camelot will join us Tuesday, 2/11, to talk about how they're approaching today's fragmented, and often blurry, media marketplace and creating happy, successful clients in the process.

Featured Guests

Sam Bloom

CEO, Camelot


Jon has over 40 years of experience in television. Today, he is responsible for research, marketing and branded entertainment, pricing and planning and inventory control. Jon has won numerous industry awards like being named Adweek’s “Adweek 50” four times, included in Cablefax’s “Cablefax 100,” honored by Broadcasting and Cable in its cover story on the media industry’s “next wave of leaders” in 2013. 

  • First-look access to all our whitepapers, case studies, playbooks and highlight clips from the show.
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Tuesday, February 11th  |  1pm ET

Featured Guests

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Receive your unique access link for this livestream straight to your inbox 

  • The only way to view live episodes is by receiving an exclusive link straight to your inbox!
  • First-look access to all our whitepapers, case studies, playbooks and highlight clips from the show.
  • We promise you'll be both entertained and smarter for it - we've covered topics ranging from attribution and overcoming fragmentation.
Sign up

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We're excited to have Sam and Ben join us to discuss:

  • How to restore trust within the agency-client relationship
  • What brands should expect of their agencies today - and vice versa
  • The core principles brands and agencies need to execute modern media strategies
  • Advice for new-to-TV advertisers who are just getting started and experienced TV advertisers that want better results
Ben Cooper

President and COO, Camelot

Future-Proofing the Modern Agency