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The Present and Future Role of Journalism - And The Advertising That Supports It

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About the livestream

Join us Thursday, 7/18 at 2pm EST for our next episode of Simulmedia Live! Our featured guest is Matt Myers, Head of Customer Acquisition at Haven Life.

Haven Life is an online life insurance company serving primarily millennials. Matt will discuss taking the first steps to get on TV as a direct-to-consumer brand, how to target a millennial audience, how he measures attribution, and more.

Featured Guest

Matt Myers

Head of Customer Acquisition

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About Our Guest

Cody Writer

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LIVE TV ADVERTISING TRAINING COURSE

An example of a how a real brand measures attribution for their TV buys
A perspective on the relationship between attribution and optimization
 
Examples of how real brands measure attribution for their TV buys
 
 

Matt Myers is the Head of Customer Acquisition at Haven Life, a DTC InsureTech disruptor focusing on selling term life insurance in an agentless, frictionless, customer-centric way and wholly owned subsidiary of MassMutual. Matt has 10+ years of marketing experience working with both early-stage startups and large multinationals to help scale their customer acquisition marketing efforts. 

Prior to Haven Life, Matt spent 3 years leading customer acquisition at CommonBond, a leader in the student loan refinance space, helping to grow the business to over $1BN in loans issued.

What's Simulmedia Live?

Simulmedia Live is a show about premium video advertising for marketers and agencies. Featuring the media and marketing innovators who are shaping the industry, every episode of Simulmedia Live will address the trends, thought-provoking questions, and discoveries that will make all of us smarter and more effective.

Why subscribe?

  • The only way to view live episodes is by receiving an exclusive link straight to your inbox! 
  • We promise you’ll be both entertained and smarter for it - we’ve covered topics ranging from measuring attribution and overcoming fragmentation, to calculating incremental lift.

This crisis has shed light on ‘everyday superheroes’, without whom we wouldn’t have medical care or stocked grocery store shelves. Also working around the clock to keep us informed: journalists.

Jeff Jarvis, Director of the Tow-Knight Center for Entrepreneurial Journalism at CUNY's Craig Newmark Graduate School of Journalism, joins us Thursday at 2pm ET to discuss the role of journalism in this moment. Jarvis has a unique perspective on the relationship between the media and advertisers, particularly the power of entrepreneurial journalism due to his work with Craig's List founder Craig Newmark. Join us for a glimpse into his vision for the future of journalism, how the news media will reshape the debates we have after this time passes, and why advertisers should support them.

You can view the conversation by registering here for a personal Zoom link sent straight to your inbox, or you can tune in via Periscope on Twitter, or live on our LinkedIn page as part of their beta livestreaming program.

Featured Guest

Rebecca Kaden

Managing Partner, USV


Rebecca Kaden is a managing partner at Union Square Ventures. She began her career as a journalist and prior to USV was  a General Partner at Maveron, a consumer-focused early stage fund. Rebecca was born in New York City. She studied English and American Literature at Harvard and received her MBA from Stanford. Follow her on Twitter, @rebeccakaden.

  • First-look access to all our whitepapers, case studies, playbooks and highlight clips from the show.
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Featured Guest

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Receive your unique access link for this livestream straight to your inbox 

  • The only way to view live episodes is by receiving an exclusive link straight to your inbox!
  • First-look access to all our whitepapers, case studies, playbooks and highlight clips from the show.
  • We promise you'll be both entertained and smarter for it - we've covered topics ranging from attribution and overcoming fragmentation.
Sign up

Sign up for livestream

Here are some of the playbook sections we are excited to discuss:

  • Targeting and planning beyond age/gender demos
  • Creative production cost breakdowns 
  • Attribution techniques preferred by advertisers that have scaled performance and their budgets 
  • Advice for new-to-TV advertisers who are just getting started and experienced TV advertisers that want better results
Ben Cooper

President and COO, Camelot

The Present and Future Role of Journalism - And The Advertising That Supports It

Jeff Jarvis

Director of the Tow-Knight Center for Entrepreneurial Journalism at CUNY's Craig Newmark Graduate School of Journalism

Jeff Jarvis is the author of Geeks Bearing Gifts: Imagining New Futures for News (CUNY Journalism Press, 2014), Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live (Simon & Schuster, 2011), What Would Google Do? (HarperCollins 2009), and the Kindle Single Gutenberg the Geek. He blogs about media and news at Buzzmachine.com and cohosts the podcast This Week in Google. He is professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism. He advises media companies, startups, and foundations and is a public speaker. Until 2005, he was president and creative director of Advance.net, the online arm of Advance Publications. Prior to that, Jarvis was creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; and assistant city editor and reporter for the Chicago Tribune.

  • Case studies of brands that use TV to drive measurable in-store, in-app and online actions
  • How to think about TV performance vs digital advertising

Thursday, April 9th  |  2:00pm ET

FREE PLAYBOOK WITH LIVESTREAM REGISTRATION

Featured Guest