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From Start-up To Stand-out: What Distinguishes High Growth Potential

TV ADVERTISING LIVESTREAM

About the livestream

Join us Thursday, 7/18 at 2pm EST for our next episode of Simulmedia Live! Our featured guest is Matt Myers, Head of Customer Acquisition at Haven Life.

Haven Life is an online life insurance company serving primarily millennials. Matt will discuss taking the first steps to get on TV as a direct-to-consumer brand, how to target a millennial audience, how he measures attribution, and more.

Featured Guest

Matt Myers

Head of Customer Acquisition

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About Our Guest

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LIVE TV ADVERTISING TRAINING COURSE

An example of a how a real brand measures attribution for their TV buys
A perspective on the relationship between attribution and optimization
 
Examples of how real brands measure attribution for their TV buys
 
 

Matt Myers is the Head of Customer Acquisition at Haven Life, a DTC InsureTech disruptor focusing on selling term life insurance in an agentless, frictionless, customer-centric way and wholly owned subsidiary of MassMutual. Matt has 10+ years of marketing experience working with both early-stage startups and large multinationals to help scale their customer acquisition marketing efforts. 

Prior to Haven Life, Matt spent 3 years leading customer acquisition at CommonBond, a leader in the student loan refinance space, helping to grow the business to over $1BN in loans issued.

What's Simulmedia Live?

Simulmedia Live is a show about premium video advertising for marketers and agencies. Featuring the media and marketing innovators who are shaping the industry, every episode of Simulmedia Live will address the trends, thought-provoking questions, and discoveries that will make all of us smarter and more effective.

Why subscribe?

  • The only way to view live episodes is by receiving an exclusive link straight to your inbox! 
  • We promise you’ll be both entertained and smarter for it - we’ve covered topics ranging from measuring attribution and overcoming fragmentation, to calculating incremental lift.

Rebecca Kaden, a managing partner at Union Square Ventures, is one of the sharpest minds in venture capital. She has earned the industry’s respect because of her penchant for identifying winning start-ups and founders. She joins us for Simulmedia Live this Thursday to talk about what she looks for in start-ups and the factors that are more likely to be associated with those that succeed.

Featured Guest

Rebecca Kaden

Managing Partner, USV


Rebecca Kaden is a managing partner at Union Square Ventures. She began her career as a journalist and prior to USV was  a General Partner at Maveron, a consumer-focused early stage fund. Rebecca was born in New York City. She studied English and American Literature at Harvard and received her MBA from Stanford. Follow her on Twitter, @rebeccakaden.

  • First-look access to all our whitepapers, case studies, playbooks and highlight clips from the show.
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  • The only way to view live episodes is by receiving an exclusive link straight to your inbox!
  • First-look access to all our whitepapers, case studies, playbooks and highlight clips from the show.
  • We promise you'll be both entertained and smarter for it - we've covered topics ranging from attribution and overcoming fragmentation.
Watch the livestream

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We're excited to have Rebecca join us to discuss:

  • The state of venture capital and investment opportunities
  • The types of companies that catch her eye
  • Trends in marketing that have the most significant impact on growth 
  • Advice for new-to-TV advertisers who are just getting started and experienced TV advertisers that want better results
Ben Cooper

President and COO, Camelot

From Start-up To Stand-out: What Distinguishes High Growth Potential