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What We've Learned About Customer Acquisition on TV

ADVANCED TV GUIDE

About the Guide

Done right, national television can be used as a customer acquisition channel. Through real-time campaign insights, Simulmedia clients see the impact their campaigns have on web traffic and app downloads by attributing spots to digital activity.

Download this guide for a step-by-step breakdown of how we help brands create more customers through carefully targeted national TV campaigns. We’ve pulled back the curtain to show you how we increased app installs and decreased their cost-per-install (CPI) through precise optimizations.

The Guide will cover:

The use of robust data and insights to plan a campaign that transcends typical linear TV activations
 
 

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Date: Thursday, June 20th
Time: 1pm - 3pm ET
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Examples of how real brands measure attribution for their TV buys
The methodology behind Simulmedia's pixel attribution

ADVANCED TV GUIDE

An example of a how a real brand measures attribution for their TV buys
A perspective on the relationship between attribution and optimization
 
Examples of how real brands measure attribution for their TV buys
 
 

What We've Learned About Customer Acquisition on TV

Download this guide for a step-by-step breakdown of how we help brands create more customers through carefully targeted national TV campaigns. We’ve pulled back the curtain to show you how we increased app installs and decreased their cost-per-install (CPI) through precise optimizations.

The use of robust data and insights to plan a campaign that transcends typical linear TV activations
The methodology behind Simulmedia’s pixel attribution
How a Simulmedia client optimized both cost-per-install and customer acquisition cost on linear TV
Major takeaways and best practices regarding customer acquisition on TV through lens of a client's campaigns
Download the Guide

The Guide will cover:

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Major takeaways and best practices regarding customer acquisition on TV through lens of a client's campaigns
How a Simulmedia client optimized both cost-per-install and customer acquisition cost on linear TV